SMART Goals Are Crap… If Your Goals Don’t Scare You, They Aren’t Big Enough

A lot of management theory says that goals should be ‘SMART’, which is an acronym for Specific, Measurable, Achievable, Realistic, and Timely. Crap, I say!

Instead, goals should be:

  • Specific
  • 10 x bigger
  • Ridiculous and excessive
  • Scary and exciting all at once
  • Deadline driven
  • Making your friends shake their heads at what you’re doing.

Why You Should Supersize Your Goals

A Ridiculous Goal Will Motivate You

“But what if I fail? Oh but my darling, what if you fly?” — Erin Hanson

10x is Easier Than 2x Something

Fewer Options Means Bigger Goals

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