Role: 12 month contract, full-time. Part time may be considered for the right person
Location: Brookvale, Sydney NSW (Hybrid). We love flexibility and offer hybrid working, but this role is Sydney-based so please only apply if you’ll also love working in our Northern Beaches HQ!
Salary: Negotiable + Super + fab employee perks

About Us 

We’re Wild Women On Top, a purpose-led powerhouse helping women fall in love with fitness, nature and their wild side. We connect, coach and champion women in the outdoors through epic community hiking adventures. Our crown jewel? We’re best known for Coastrek, a life-changing 20-50km team trekking challenge that has helped tens of thousands of women (and men!) push their limits, embrace nature, and raise over $50 million dollars for charity. We are currently in partnership with Beyond Blue, creating hiking adventures for mental health on iconic coastal trails around Australia.

We’re a small team doing big things, with a passion for health, hiking, and high vibes. And we’re now on the lookout for a Campaign Specialist to help us amplify our magic through awesome marketing.

About the Role

We are looking for a wildly energetic and driven campaign specialist who’s passionate about women’s health to join our marketing team and take charge of our email and SMS marketing together with awesome campaign planning & delivery.

Reporting to the Digital Manager and working closely with our team of marketing, PR, event and partnership specialists you’ll spend your days creating compelling email campaigns and automation journeys that drive results in alignment with our brand. In this role you will also be responsible for driving tangible acquisition and business results with your smart, strategic approach and your hands-on campaign implementation across a mix of digital and traditional marketing channels.

The Campaign Specialist role is perfect for a mid-weight marketer who enjoys a unique, dynamic and varied environment that you will not find elsewhere. Our ideal candidate will have a deep appreciation and understanding of the power of email + sms marketing done right and relish the chance to make an impact. This is a hands-on, fast paced role that will give you a lot of freedom to innovate, be creative and try and test new things. You will have fun striving for excellence while being part of an enthusiastic small passionate team who work hard, maintain a work/life balance and represent a kick-arse brand with a vibrant culture making a difference.

This position may involve out-of-hours events and activities, including the excitement of Coastrek Event Days and opportunities to travel. You will be notified of this beforehand where possible.

Key Responsibilities:

Email & SMS – The Main Game!

• Design, implement and manage comprehensive exciting email campaigns that generate the desired results across the customer lifecycle from new acquisition, retention through engagement journeys and post-event
• Craft compelling email content including killer subject lines, persuasive copy that hits our brand high notes, appealing skimmable layouts and CTAs that get the clicks
• Build and optimize automation journeys to nurture leads, engage customers + other journey goals
• Build and maintain email lists, segment smartly & always test and optimize

Acquisition & Retention Campaigns

• Develop campaign strategies that align with marketing objectives and our target audience, contributing towards the success of the overall business and acquisition targets
• Plan and execute creative campaigns including campaign landing pages, thank you pages etc, mapping segments to email system, triggered email/SMS and testing
•  Effective CRM targeting and segmentation strategies
• Customer retention campaign planning and execution
• Acq planning – proactively strive to improve and expand acquisition opportunities
•  Advertising – lead, implement and manage campaigns across various digital channels, print, radio, partnerships and more!
• Coordinate OOH and grassroots community campaigns such as outdoor banners, posters and postcards – organize design, print and distribution
• Online listings – prioritise in line with event calendar

Lead Nurturing & Conversion

• Create killer landing pages, offers, copy and campaign flows that nurture and ultimately convert
• Create always on strategies and prospect journeys to keep leads warm and drive them to sign up/register/click that button!
• Develop bespoke market leading conversion campaigns for Coastrek events and other offerings

Customer Communications & Journey Campaigns

• Design & implement Coastrek customer journey flows that engage and motivate participants
• Creation of compelling content & creative
• Interface with our charity partner to deliver best-in-class fundraising journeys and resources that achieve our partnership goals
• Effective segmentation, list management, campaign build & delivery to schedule via Campaign Monitor
• Thorough testing and checking of all EDMs and auto flows

Data, Insights & Performance Monitoring:

• Analyse campaign performance and produce post campaign reports with suggestions to optimize future efforts
• Tracking, A/B testing like a legend, measuring ROI, optimizing and regular reporting to support data-driven and insight based decision-making

Delivery, Budget & Time Management:

• Operating in a manner that streamlines processes for efficiency
• Effective management of timelines and budgets

About You:

• 2-3 years+ experience in email marketing, SMS, lifecycle marketing, digital performance marketing, or within a marketing function
• Digitally Savvy with a proven track record in campaigns that actually drives action, and fire in the belly to hit & exceed targets.
• Proficiency in Campaign Monitor or similar, CRM platforms and Canva/Adobe Suite
• Quick learner able to quickly capture context and identify opportunities, ability to adapt and grasp new technologies.
• Critical thinking with ability to break down vague problems into smaller, concrete questions, strong problem solving skills and a growth mindset
• Team player – an excellent communicator who can collaborate with others whilst still taking full ownership and responsibility of your role
• Desirable: Experience in events, wellbeing or not-for-profit organisations.
• Be available to work some weekends and evenings aligning to our event calendar (this may involve interstate travel)
• Valid driver’s license
• Right to live and work in Australia

At Wild Women On Top you’ll enjoy:

• A role with purpose and the chance to make an impact: help women feel amazing, raise funds for mental health and be part of a community making a real difference.
• The chance to work with a passionate, down-to-earth team that values fun, wellbeing, adventure, challenging each other, and doing great work.
• Competitive salary & benefits + opportunities for professional growth and development from our office on Sydney’s Northern Beaches
• Healthy workplace vibes and team hikes
• Supported education and training opportunities.
• Coastrek Event weekends including work and play!
• Flexible work hours and leave arrangements.

To Apply

If you’re an email obsessed marketer who thrives on executing campaigns that people *actually* respond to, and who’d love to join an awesome for-purpose marketing team, we want to hear from you! Send your CV together with a cover letter (one page max please!) outlining why you are the Campaign Specialist of our dreams to our Marketing Director Sasha Reid. Review of applications will begin immediately and continue until the position is filled.